It is our duty to behave in the most ethically, socially and environmentally responsible way. We
create with a low waste approach, don’t follow the traditional fashion calendar and run our business with inclusivity and diversity at its heart - internally and externally. We aim to educate where we can and are always transparent about our practices, our short fallings and our business decisions. Running a sustainable business is a
continuous journey, in which there is no perfection, but it is our goal to always do our best.